Sunday, August 17, 2008

Version 1.0

I thought that today I would blog a little about the concept of version 1.0.

There is a saying in IT that you never buy version 1.0 of a product. Obviously this can't be true as no new products would sell or make market penetration. Also, there must be those out there who enjoy the concept of working with an early version of a new tool or perhaps even a alpha or beta.

I guess these people can be summarised as conservative at one end of the scale or riding on the crest of a technology wave (rogue developer?, entrepreneur?) and the opposite end. They are clearly hoping to find the next super skill or application that they can become expert in, become recognised as an early adopter and advocate of the technology. Along with the kudos and recognition also comes the higher rates available.......Money, Money, Money..... "Its a rich man's world......". Guess who saw Mamma Mia the movie recently.

It was brought to my attention recently that an editor for a new game called spore is available on the Internet. The editor allows you the player to create your game characters.

Nothing too special at this stage I hear you say.

You are quite right but considering that the actual game is not currently available. At the time of writing it is 'gold' which means it is nearing release. I understand that millions of characters have now been created which is a pretty realistic barometer of the potential success of the game when it is finally released.

It is this model of releasing something early and benchmarking the idea that has probably allowed the developers to consider adding budget as required. How many people spend years building a product or website for that matter and then struggle to get sales or number of breakeven users to make the project viable.

Have we just witnessed version 0.0 as the new baseline and also a shift in mindset to a internet full of early adopters. Has the balance changed?

I will certainly think differently about the version 1.0 debates in future. After all, how do you get the balance between enough information to generate interest in your product or service but not too much so as to give away your plans and secrets to your competitors.

I will watch this unfold with a great deal of personal interest as I begin to build my online businesses and portals that I have been promising the world for so long.

Thanks for reading.
Lee.

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